Senior Media Analytics Consultant: Insights & Strategy Lead

• Play a pivotal role in leading media measurement strategies at Unilever Foods• Drive actionable insights for planning• Enhance brand tracking and MMM analysis• Work with providers and provide recommendations to enhance media offerings• Increase internal knowledge of media offerings• Foster a culture of confidence in media planning• Contribute to a more robust planning process through detailed analysis and recommendations• Lead at least one client engagement independently• Ensure regular client updates & meetings, stakeholder management, any failure or risk analysis of the project, data sources, tracking execution & success metrics is done effectively & efficiently• Solve business problems & develop a business solution using problem-solving methodologies• Recommend design and develop state-of-the-art data-driven analysis using statistical techniques to solve business problems• Develop models & recommend insights• Form hypothesis and run experiments to gain empirical insights• Anticipate business problems and deliver par excellence• Actively focus on opportunities to grow the client along with the senior engagement manager• Support the sales team for RFPs and regular sales pitches• Contribute to firm growth by participating in training sessions• Coach & groom the team on analytics techniques, problem-solving, project management, client relationships.

Requirements

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• Minimum 5.6 to 10 years overall experience with 3 to 8 years of hands-on experience in running analytics projects
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• Expert-level proficiency in statistical/ML predictive techniques such as regression
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• Project Management, Stakeholder Management, Crisis handling
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• People grooming (good team player and a leader who identifies and creates synergy in a group)
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• Knowledge of data conversion strategy
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• Capturing data
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• Creating source to target definitions for ETL/data flow process
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• Data quality and database management
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• Good problem solving & insight generation skills
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• Excellent communication skills with technical and non-technical stakeholders
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• B.E/B.Tech/M.Tech in Computer Science or related technical degree OR Equivalent.
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🔍 ATS Optimization Keywords
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Hard Skills

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• statistical techniques
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• machine learning
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• regression analysis
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• data-driven analysis
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• data conversion strategy
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• ETL
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• data quality management
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• database management
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• analytics project management
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• insight generation
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Soft Skills

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• leadership
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• team player
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• problem solving
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• communication
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• stakeholder management
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• crisis handling
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• coaching
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• grooming
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• client relationship management
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• collaboration
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Certifications & Qualifications

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• B.E
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• B.Tech
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• M.Tech
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